Gen X. In our childhood and teens, we were an unleashed generation. Our parents didn't track us—they barely knew (or cared) where we were. Instead of a hundred after-school activities, we worked: babysat, delivered papers, mowed lawns. We wanted the freedom of our own money, and we were resourceful. No GPS, no cell phones. If the car broke down, we knocked on a stranger's door and asked to use their phone.
And yes, we were the generation with a plan. We expected equal access to every job. We got university educations, got a foot on the first rung of the ladder, and climbed. We entered the workforce in the era of Yuppies, shoulder pads, and briefcases, and scrimped and saved our way to a first mortgage in our early twenties.
There was so much potential, so much promise. The conventional wisdom: keep your nose to the grindstone, find a partner, raise a family, trade up to a bigger home—and by your early 50s, you'd be golden. The pick of the senior jobs, kids in college, fat retirement savings, and home equity to dip into for a rainy day.
And yet... loooong record scratch... Here. We. Are. WTF Gen X?!
Fire up Instagram and you'll see a flood of Gen X'ers just starting to share their struggle to find enough work—or work at all. Fighting to convince the AI agents screening their resumes that they're worth talking to, let alone hiring. Wondering how they'll keep paying the mortgage on a home bought when salaries were solid—pre-pandemic, pre-layoffs, pre-AI boom.
And if none of this applies to you—maybe your kids are leaving home, your job is winding down, you're deciding whether to move, or your partner's job demands it—then maybe you're simply thinking, "Ugh, I hate transition." Or worse, "How do I find more meaning and purpose in my life?"
Either way, there is good news. We are an incredibly adaptable generation. And now, we're adapting again—in an era where AI threatens to replace us, or at least to overlook us.
That's where we come in. We're here to help you navigate this major transition—to take back your power, shake up your thinking, and bust out of the guardrails you've been operating inside. Because the only thing worse than facing big change is navigating it alone—and now, you don't have to.